A content strategist designs and oversees the creation of content to achieve specific business goals. For example, they might create a blog strategy to increase SEO or a social media campaign to boost engagement. Their job description also involves collaborating with client teams and understanding their brand’s unique voice to develop engaging content that is consistent with their audience’s interests and perceptions of the company. This role requires a variety of technical and soft skills, including writing, design, CMS proficiency, and a strong understanding of SEO.

Why a Content Strategist Is Crucial for Your Dental Practice

A Content strategist needs to understand the larger business objectives of their work so that they can effectively collaborate with other departments, like product development and sales, to align content with those goals. This can include developing a content roadmap for the future, conducting a content gap analysis to determine what type of content is missing, and creating an editorial calendar that will help ensure that all marketing channels are properly supported.

Whether they’re just starting out in their career or have years of experience under their belt, any content strategist needs to keep up with best practices by reading relevant industry publications and attending events. Some recommended reads include Content Strategy for the Web by Kristina Halvorson, Lead with Content by Padma Gillen, and Content Strategy for Mobile by Karen McGrane. In addition, it’s a good idea to build a portfolio of writing and content samples that demonstrate your expertise in the field.