A retail business that sells electronic cigarettes and related accessories, including refills, to smokers and non-smokers. Vape Shops often offer a wide variety of flavors and nicotine strengths for customers to try, as well as an extensive selection of devices. Many also have knowledgeable staff who can help customers choose the best products for their preferences and assist with device setup and maintenance. Vape shops may also host events and (safe) competitions to create a sense of community among their customers.

The study was conducted between 2021 and 2022 in six metropolitan statistical areas (MSAs; Atlanta, Boston, Minneapolis, Oklahoma City, Seattle). Shops were identified using a combination of online search and telephone protocol. During the 2018 and 2021 survey periods, pairs of trained auditors visited randomly selected shops to assess regulatory compliance and promotional strategies (eg, minimum age signage), as well as to collect data on products and services offered.

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Shops surveyed were almost all privately owned and operated, and most employed at least one person full time. Most had been in operation for less than 3 years and most were located in urban settings. Most customers were current smokers who were using e-cigarettes to quit or stay off of cigarettes. About one-quarter of the shops reported assisting smokers in quitting smoking.

Aside from a commitment to customer satisfaction, the most important factor for success for a Vape Shop is keeping up with industry trends and innovations. This includes staying abreast of new technologies, such as temperature control systems, to enhance the quality of vaping experiences. Also, it is critical to understand and comply with all relevant local and state laws, such as licensing requirements for businesses that sell vaporizing devices.